AI + Brands: April 2025’s Top Stories Shaping the Future of Business
As April 2025 concludes, the intersection of artificial intelligence and brand strategy continues to evolve rapidly. This month, we've observed significant developments where AI is reshaping marketing practices, influencing brand reputations, and prompting discussions on ethical considerations.
Apple Faces Scrutiny Over AI Feature Advertising: Apple is under investigation for potentially misleading advertising claims regarding its "Apple Intelligence" features, which were marketed as available at the iPhone 16 launch but were actually rolled out over several months. Business Insider
Zhipu AI Accelerates Global Expansion Ahead of IPO: Chinese AI startup Zhipu AI is intensifying its international presence by establishing offices in multiple countries and partnering with Alibaba Cloud, all in preparation for its upcoming initial public offering. Reuters
Global Survey Highlights AI Misuse as Major Brand Risk: A survey by the Global Risk Advisory Council identifies the misuse of AI, including deepfakes and misinformation, as one of the top threats to corporate brand reputation, alongside associations with controversial figures. The Guardian
Motorola's Upcoming Razr to Feature Perplexity AI Assistant: The next Motorola Razr is expected to integrate Perplexity's AI voice assistant, offering users an alternative to Google's Gemini and enhancing the device's AI capabilities. The Verge
Adobe Executive Emphasizes Transparency in AI Strategy: At the Adobe Summit 2025, Adobe's SVP Anjul Bhambhri advised businesses to prioritize transparency and customer-centric approaches when developing AI strategies, highlighting the importance of clear data governance. TechRadar
AI Advertising Method Saves Time and Money: Researchers at Virginia Commonwealth University have developed an AI-based method that enables brands to create and test advertising visuals more efficiently, reducing costs and time without compromising quality. VCU News
36Kr Hosts Conference on AI-Powered Super Apps: Chinese media company 36Kr held its 2025 AI Partner Conference focusing on the emergence of AI-powered super applications, bringing together industry leaders to discuss future developments in AI technology. GlobeNewswire
FTC Signals Cautious Approach to AI Regulation: Federal Trade Commission member Melissa Holyoak stated that the agency aims to avoid excessive regulation of AI development, balancing the enforcement of data privacy rules with the need to foster innovation. The Record from Recorded Future
AI Boom Faces Challenges from Tariffs and Economic Uncertainty: The rapid growth of AI investments is threatened by global economic turmoil and tariffs, particularly affecting data center costs and supply chains, prompting companies like Microsoft and Amazon to adjust their strategies. Reuters
AI Missteps in Advertising Spark Public Backlash: Companies like Coca-Cola and Paramount Pictures faced criticism for using AI-generated content in their advertising campaigns, with audiences labeling the results as low-quality "AI slop" and questioning the lack of human creativity. Wikipedia
Don’t leave your AI journey to chance.
Connect with us today for your free AI Tools Adoption Checklist, Legal and Operational Issues List, and HR Handbook policy. Or, schedule a bespoke workshop to ensure your organization makes AI work safely and advantageously for you.
Your next step is simple—reach out and start your journey towards safe, strategic AI adoption with AiGg.
